How to add booking pages to Google My Business knowledge panels

Posted by Matt Hodson (Updated: Thursday, May 2, 2019)

Approximately less than a minute reading time.

Any business that wants to succeed online needs to optimize their websites for Google.

Today, we're talking about how to add your Remelo booking page - or any booking page for that matter - right onto Google, on your businesses knowledge panel.

But what do we mean by this?

When you type your businesses name into Google, you should see something like this:

We are looking to add a field which allows you to add your appointment page, right into the graph.

So your knowledge graph goes from looking like this:

To this: 

So how is it done?

  1. Go to your Google My Business account and sign in.
  2. On the left-hand side, click the 'Info' tab.
  3. Scroll down until you find the section to add your websites URL, and click the pencil. 
  4. You should see a screen like this: add your booking URL to the 'Appointment URL' field.
  5. Your booking page will now appear on the search results within ~3 days.

Why is this a good idea?

Nobody likes a long booking process. Adding your booking page right onto the search results will undoubtedly increase your click-through rate and conversion, which ultimately leads to more clients. A recent study has confirmed this theory. Inbound marketing specialists, Bakerlabs, tested the effectiveness of appointment links for 60 days. They got an extra 41 sessions a month. Not bad, right? Furthermore, implementing this strategy makes the process of booking simpler for users. This will encourage them to book online again.

How to get the most from appointment links

Adding the appointment link alone will help - but there are a variety of different methods which can enhance the effectiveness even more.

Measuring user behavior 

Knowing how your users use your booking pages is vital. Are they user-friendly? Are your users bouncing as soon as they visit the page?

All of these questions can be answers, through useful tools like Google Analytics, Google Optimize, and a favourite of mine - Hotjar. Using these tools, you can optimize your booking pages to increase how many bookings your business receives.

Make your booking pages easy to use

Make sure to hire an excellent UX designer. Ideally, your clients should be able to click on the link on Google and book an appointment within seconds. 

An alternative would be to outsource your booking pages, to an appointment scheduling company like Remelo. We know exactly what users want, appointments in general, are our bread and butter.

Track your user's activity

There's little point of doing any of the above without a solid plan on how to measure whether it has been a success. But how can you measure this?

UTM Parameters

Woah, that sounds kind of scary. But I can assure you; it's not! Adding parameters on the end of your booking page URL creates a campaign in your Google Analytics. From here you can measure the number of clicks, conversions, and much more. To learn more about UTM Parameters from Google, you can find everything you need to know about the subject here.

Matt Hodson

Matt is the founder of Remelo. He loves helping small businesses flourish by making them more productive.

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