Discover actionable methods on how to acquire new clients

Posted by Matt Hodson (Updated: Thursday, May 2, 2019)

Approximately 9 minutes reading time

Setting up a business is easy - but getting clients is a different kettle of fish.

Big businesses have marketing departments, sales, & and endless amounts of cash to throw into their efforts.

To the average business, this isn't affordable. This is why you need to get creative and put a value on your time - because every second will count.

Let's dive into our list of ways how to get new clients in 2019

1. Google and Bing

I might be chucking you into the deep end here, but basic SEO is straightforward to learn - and it's something every business owner should know the basics.

How can SEO help?

SEO can essentially get your business free clients. If you think about it, whenever you want any service - where is the first place you look?

I can bet my life that your answer will be a search engine like Google or Bing. SEO is about optimizing your website to appear in the organic results of search engines (the non-paid area).

What you will need to learn

Technical SEO

Technical SEO is rather simple. It's a practice which makes sure both robots and humans, can access your website easily. For example, if your website is extremely slow - this is terrible news.

A study from Google showed that if a website takes over three seconds to load, 53% of users will abandon the site. Quite a staggering figure, right?

Here is an actual quote from Google:

"The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” Google

Another massively important aspect of technical SEO is making sure Googlebot can access the website. Make sure 'nofollow' and 'noindex' is not present within your meta tags in your source code. NoIndex is telling robots to not go onto your website, and not index your site.

This clever tool will check if your website is indexable. If your site isn't indexable - this is something which certainly needs to be addressed.

On-Page SEO

On-Page SEO is primarily content orientated, and what you put on your web pages. Believe it or not, Google is incredibly intelligent and can determine what is and isn't great content quite easily. If you want to geek out, look into Google's 'RankBrain' - it's fantastic.

If your content doesn't satisfy the searcher's needs, you will not rank. That's not to say you need to Masters Degree in English to get anywhere on Google; it just means you need to think about what you are writing about carefully. Also, make sure your grammar and punctuation on point. Grammarly will be your friend here.

Off-Page SEO

Off-Page SEO is a term you will hear of if you were to look more deeply into SEO.

Off-Page SEO is a practice in which you strategically try to get other websites to link to your site. Link schemes is something which you should avoid.

Why?

Because it's risky, Google does not like link building schemes and will deindex (remove your website from Google), or give your website an algorithmic penalty (keep is it their index, but makes it harder for you to rank) if you were to get caught trying to manipulate the search results, building your backlinks.

To learn more about link schemes, and why you should avoid them, read this article from Google.

2. Social Media

Social Media is no longer new. There isn't any excuse to avoid marketing your services on big social platforms. Facebook has been around for over ten years now, and they're a potent tool in enabling you to get new clients, and quickly. 

The big mistake small businesses make is trying to tackle too many platforms at once.

Nailing one platform is much more useful than doing a mediocre job on four different platforms. Discover which platform suits your audience best, and go from there.

Facebook

Facebook is an excellent platform for any audience. Let's have a brief breakdown of Facebook users:

  • 81% of 18-29-year-olds use Facebook.
  • 78% of 30-49-year-olds use Facebook.
  • 65% of 50-64-year-olds use Facebook.

As you can see, you can chew at any age group - and nearly any interest.

You can grow your audience organically with Facebook, or utilize Facebook Ads. 

Instagram

Instagram is very image heavy and extremely appealing to businesses who want to target younger audiences.

Here is a brief breakdown of Instagram users:

  • 72% of 13-17-year-olds use Instagram.
  • 64% of 18-29-year-olds use Instagram.
  • 40% of 30-49-year-olds use Instagram.

Instagram is great for businesses like Tattoo Artists, Restaurants; basically, anything visual which appeals to young people. Again, you can organically grow your audience, or use Instagram Ads to magnify your presence.

LinkedIn

Linkedin the king of B2B. For example, Accountants would have a lot of luck on LinkedIn. Most users are well educated and usually are directors/owners, or at the very least high up the food chain to have influence with decision making.

Here is a brief breakdown of LinkedIn users:

  • 29% of 18-29-year-olds use LinkedIn.
  • 33% of 30-49-year-olds use LinkedIn.
  • 24% of 50-64-year-olds use LinkedIn.

As you can see, there isn't much of a split in age groups. What is so great about LinkedIn is the ability to connect with decision makers. You can also use LinkedIn ads for highly targeted ad campaigns. Want to target HR Managers in a specific location? No problem.

Twitter

Twitter is incredibly popular with its users. It caters to young to middle-aged audiences who tend to be well educated.

Here is a brief look at Twitters users:

  • 32% of 13-17-year-olds use Twitter.
  • 40% of 18-29-year-olds use Twitter.
  • 27% of 30-49-year-olds use Twitter.
  • 19% of 50-64-year-olds use Twitter.
  • 8% of 65+-year-olds use Twitter.

Twitter is a more general purpose Social Platform like Facebook but tends to have higher income users. Twitter also monetize their business through ads, which can be highly targeted through user interests, etc.

Pinterest

Perhaps the queen of the Female demographic, Pinterest is the dark horse of platforms. If you're a Spa, for example, Pinterest would be perfect. They're very image focussed, with only 16% of users being Male.

Here is a brief look at Pinterest users:

  • 34% of 18-29-year-olds use Pinterest.
  • 34% of 30-49-year-olds use Pinterest.
  • 26% of 50-64-year-olds use Pinterest.
  • 16% of 65+-year-olds use Pinterest.

Pinterest is very niche, but Marketing is all about finding your niche and engaging with them. If your audience is primarily female, Pinterest would be a great place to start.

3. Directories

Although directories are a bit old school, they still get a lot of traffic. Well, some of them do.

If you search for a local service, you'll more than likely see directories like Yelp and Yell. Get listed in places like this; it's win-win and at no cost to you.

Sidenote- Make sure you don't use any directory submission websites. Most directories are very spammy. You need to be selective and only get listed on the prestigious, and industry relevant directories. 

4. Blogging

Blogging can bring relevant traffic to your website.

If you think about it, Remelo is an appointment reminder & online booking system. By the looks of it, you've landed on this article because you own a business. So for us, we're increasing our brand's visibility to potential customers like yourself - while trying to be helpful.

Furthermore, your blog could catapult you into being an industry leader within your niche.

The beauty of the internet is also is that you're on the world stage. It allows you to seem less business-like and more human. Potential clients love to see that there's a human in front of them, and not a money hungry cash magnet.

Ps- Make sure you use a professional site and not a subdomain like yoursite.wordpress.com. 

5. Remarketing

Remarketing is the swiss army knife of techniques to most experienced marketers. Honestly, the marketing community might disown me for giving away this information!

So what is remarketing? 

Remarketing is turning past clients, or pasts 'nearly' clients into clients. 

But how?

Well, it's simple. On your website, install a Google ads remarketing script, & Facebook Pixel script. 

Ok - that doesn't sound so simple, but honestly, it's just a simple copy and paste. Learn more about remarketing with Google.

Once your scripts are in, you need to set up a Google Display Advertising campaign, followed by a Facebook Pixel remarketing campaign.

The aim of the game here is to display adverts to anyone who has visited your website. People who didn't opt to use your service yesterday, are very likely to use your service at some point. The fact they were on your website means they're interested in your services. Serving them relevant ads may push them over the line, converting them into a new client. 

6. Partner with other businesses

The old 'I scratch your back, you scratch mine' approach is something incredibly useful.

Business, in general, has a chain of use. 

For example, a Psychologist has a patient with crippling headaches due to stress. That Psychologist then refers their client to a Massage Therapist. The client then loves the smell of the oils the Massage Therapist is using and asks what brand they use so they can buy some for at home. 

The chain goes on and on. 

Try to collaborate some agreement with related niches, as long as they don't directly clash with your business - it can only benefit your organization.

7. Guest Posting

Most companies will be thrilled that you're offering to write free content for them.

But, what you're doing is marketing your business. You don't need to talk about your business at all, in the author description you can say who you are and what you do. It provides exposure from other businesses audience. 

Guest posting can also increase your reputation in your given field. 

Overall, this is very good for brand building and something which I would highly recommend trying.

8. Word of mouth

Word of mouth, the oldest form of marketing known to man. 

The most effective though. Word of mouth could have easily made #1 on the list, after all - the article is based on how to get clients.

The issue is, it isn't straight forward. Well, it is in a sense, but so many businesses fail to grasp the simple concept that customer satisfaction is everything.

Other than producing a fantastic service (which by the way would increase client retention rates too), it's quite tough to encourage people to spread the word about your business.

Putting the main focus aside, being customer satisfaction, the best approach would be to give people a slight nudge. Offer a refer a friend discount scheme, do competitions for who can refer the most friends and so on.

9. Location, location, location

You can't just think with your heart when deciding where to locate your business.

Yes, the premises might be beautiful, or perhaps cheap as chips...

But...

Is it close to, or in a dense area? Generally speaking, the closer to civilization, the better. From many standpoints.

Want to appear on Google Maps? Google will generally opt to show searchers results which are closer to them. Furthermore, even if your business did show up - will they choose to travel further to come to you?

Humans are lazy. You need to cater to their laziness. 

This is where I come to the next point: Parking.

Nobody, I repeat nobody, likes a business with no parking. 

If you're still deciding on where to locate your business, or are open to relocating, carefully consider all the points I've mentioned.

10. The old school approach

Don't forget the older generation. They're still here and in full force.

Although newspapers and leaflet drops are nearly extinct, there is still an opportunity to seize. 

If for example, your business targets the older generation - it could be worth doing some tests. Sending leaflet drops into a neighborhood with a high average age might be a winner.

I'm not a massive fan on any form of marketing which you cannot track a return on, but, it's certainly not something you should dismiss. 

11. Create tutorials

Youtube will be your best friend here.

Creating engaging video's of the service you provide on a daily basis is something potential clients will be interested in.

They might think 'I want some of that!'

Furthermore, this kind of video is very shareable. Essentially, this is free exposure for your business - which is certainly a high five, mission accomplished moment!

12. Make a course

After taking a number of Udemy courses myself, the first thing I notice is that the instructors gain a huge amount of respect, exposure, and most importantly; a superb reputation. 

What looks better than saying you've taught thousands of students? Not much.

Becoming an authority as an instructor really gives off that you're an absolute force in your niche. This will naturally acquire new clients like no tomorrow.

13. Industry-specific networking

Every industry has some form of community to become a part of. Driving instructors have a huge community, as do accountants, I could think of an online community is just about any niche out there.

Networking with like-minded professionals isn't only good for your own career development, but many potential clients go to these spaces in an attempt to find good advice. I'm part of an online SEO community, and on a daily basis, I have business owners seeking my services. This is without me reaching out, or trying to find clients.

Similar will happen in any industry; become a respected member and good things will certainly come your way.

14. Answer questions on Quora

Quora has become the most respected question and answer platform on the planet.

Fill out your profile with your business hat on, and put a link on your profile.

Now... answer as many questions as possible relevant to your industry. Soon enough, visitors will see you as a respected resource in your niche and you'll organically attract new leads. 

This method literally works with any profession, although it's most effective with remote jobs; professions like hairdressing can still benefit - through looking like an authoritative figure.

15. Press release

Press releases can be insanely effective.

But beware, you need to have an insanely engaging unique selling point. The press will only write about your service if it involves something unique, or even controversial. 

Good: Barber volunteers to cut hair at a homeless shelter 

Good: Charity even at ____ supporting ____, give what you can afford!

16. Case studies

Case studies are living proof that your service can be effective.

If you have happy clients, flaunt them!

Make a case study section on your website, and share them on social media. This can only give you positive results.

Afterall, according to the review platform G2Crowd, 92% of people are more likely to use your service if the end user can see positive reviews.

17. Join a review platform

A free option would be Trustpilot.

Client's are becoming more and more tech savvy. Reviews can be easily faked.

This is where Trustpilot comes in; Reviews have to be verified to carry any weight.

Furthermore, they have free features like review collection. Meaning, they email your clients after their appointment to ask how it went. 

Building a portfolio of reviews on a trusted review platform is a huge signal of trust to potential clients, and will, without doubt, boost your conversion.

Matt Hodson

Matt is the founder of Remelo. He loves helping small businesses flourish by making them more productive.

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